Be a Story Worth Telling: How an Online Engagement Strategy Earns More Pay for Less Work
Join Billy in this session to learn how:
Humans are programmed to respond to images, stories, and the rhythm and rhyme of music. We are stirred by our favorite songs, movies, and books.
Classic brands like Coca-Cola, Ford, and Chevy have used music and stories to establish a premium market position.
Modern brands like Facebook, Snapchat, Amazon, and eBay use online storytelling to build extraordinary value for their shareholders.
Mechanical service contractors can take advantage of these human tendencies toward images, music, and stories to similarly build the value of their service brand.
Tuesday, Oct. 23 at 8:45 or 10:30 am in Salon B.